D&AD NEWBLOOD
CAREBNB
In the 2021 ‘State of Caring survey', 30% of carers rated their mental health as 'bad' or 'very bad. Lack of respite from their caring role is a long-standing factor.
Airbnb addresses this by launching a new scheme called 'Carebnb' that encourages carers to take mini breaks.
Hosts donate weekday stays that often go unsold. Our advertising campaign encourages carers' family and friends to sign them up. Rooms are free except for the cleaning fee.
Carebnb continues to support the carers to engage in self-care by providing aftercare and suggestions of how to look after themselves.
These winning certificates have been designed by Jack Renwick Studio.
CREATIVE CONSCIENCE
TARGET THE REAL PROBLEM
The best time to stop a school shooter is before they become one.
But, politicians (mostly Republicans) in America keep voting down bills that address the root causes of gun violence in schools. Now they're even arming teachers in several states, hoping that educators will kill shooters.
By demonstrating the horrible position congress are putting teachers in with a PR stunt using child shaped paper shooting targets that turn out to be real live children, we hope they'll consider backing more non-violent approaches next time one reaches the floor, even if it means contradicting party lines.
CREATIVE CONSCIENCE
BLUR - THE RESOLUTION RESET & BAT SIGNAL
Had 2 ideas shortlisted after winning one, the first is for raising awareness of increasing myopia in gen-z for the brand 21 Grams and the second is for Bacardi to create a branded bat signal that helped save the bats from extinction.
THE DRUM CHIP SHOP
LOVE HONEY
THE CREAM COLLECTIVE
WINNERS
2 YEARS RUNNING
