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HEINEKEN
NO ALCOHOL. ALL PERFORMANCE.
People don't realise non-alcoholic beer contains the same vitamins and nutrients as energy drinks, with added carbs to help you replenish and recover faster.
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So, what if we brought beer out of the pub by mixing it with traditional 'energy drink' imagery and tropes?
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Don't forget to bring a tin to the gym and replace your energy drink with a tasty 0% beer.
Experiential PR
We'll introduce Heineken 0.0 stations offering runners beer instead of water or energy drinks, providing a refreshing way to hydrate and replenish mid-race.
Limited Edition
To spark conversation around non-alcoholic beer, we'll launch branded effervescent tablets as a playful release available both in-store and online.
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