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RYANAIR
TAN WITH RYANAIR
Return flights from Ryanair are cheaper than getting a fake tan.
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So, what if we attract customers that are interested in tans by becoming a part of the competition.
Fake Tanning Salon
We'll open a Ryanair storefront disguised as a fake tanning salon to lure unsuspecting customers who were looking to get a tan into booking a flight instead.
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In-store Activation
We'll place fake self-tans next to tanning creams to grab customers' attention in an unexpected way. The twist being once purchased, the tube activates as a boarding pass at the till and is added to your wallet.
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